About Us

What is CaliAura

CaliAura is the embodiment of the values we hold dear in California, chief among them health, mindfulness, and a commitment to protecting the earth’s natural resources. CaliAura aims to connect with likeminded people who want to embrace the California lifestyle, inviting them to incorporate healthier habits into their lives and meet their wellness goals. We pride ourselves on high quality products and aim to educate our people on how to choose and use dietary supplements wisely.

Our Core Values

Transparency

We are believers in providing as much information as possible about our products and manufacturing practices to help our people make the best decisions about whether our supplements are right for them.

Education Is the Key to Health

There is so much information out there about dietary supplements that it has become hard to tell which sources of information are reliable. We compile information from trustworthy sources to help you educate yourself about nutrition and supplementation.

Empowerment in Health and Diet Decisions

We want people to take an active role in their health, and believe that everyone has the power with education to make the best decisions for themselves. You are in control of your life.

Forgiveness

We are humans and we do not always live up to our daily ideals. If you get all of your nutrition through food, that is great. However, if you are like us and sometimes fall short of your nutrition goals, we welcome you to join us in getting a little help through supplements.

Ecological Manufacture Practices

At CaliAura we believe in minimizing our impact on the environment and leaving the world as good or better than we found it. This is why we have our products manufactured in facilities that use environmentally friendly manufacturing practices and continue to use new technologies to further reduce our impact on the environment.

Giving Back

At CaliAura, we believe that spreading trustworthy information about health and dietary supplements is important, but so is giving back to the community. We are proud to support Vitamin Angels, a charity providing life-changing vitamins to mothers and children under five at risk of malnutrition – reducing preventable illness, blindness, and death – to create a healthier world. In 2016, Vitamin Angels was able to reach over 52 million beneficiaries in 57 countries all around the world. We pledge to donate a portion of our proceeds to help Vitamin Angels improve global health everywhere. To learn more about this wonderful organization, please visit www.vitaminangels.org 

Our Vision

Our Vision

Our vision is to empower likeminded people who want to embrace the California lifestyle, inviting them to incorporate healthier habits into their lives.

Our Mission

Our mission is to bring dietary supplement products and information to people around the world to help them live a more healthful, mindful, and ecologically aware lifestyle.

Our Vision

Our vision is to empower likeminded people who want to embrace the California lifestyle, inviting them to incorporate healthier habits into their lives.

Our Mission

Our mission is to bring products and information to people around the world to help them live a more healthful, mindful, and ecologically aware lifestyle.

How It’s Made

Quality is a priority of CaliAura. Our manufacturing facility is in compliance with Current Good Manufacturing Practices (CGMPs) and has the following recognitions:

No other independent testing programs require companies to comply with the strict standards imposed by NSF and its product certification programs. From extensive product testing and material analyses to unannounced plant inspections, NSF is the only third-party testing organization to undertake a complete evaluation of every aspect of a product’s development before it can earn the certification. http://www.nsf.org/consumer-resources/what-is-nsf-certification

Our facility is certified on a yearly basis to meet kosher standards from receipt of raw materials to finished products.

Natural Products Association Member

As the leading voice of the natural products industry, the Natural Products Association’s mission is to advocate for the rights of consumers to have access to products that will maintain and improve their health, and for the rights of retailers and suppliers to sell these products.

Nutrition Industry Association West Member

Our manufacturer is proud to be a founding member of NIA West, which helps companies collaborate to help spark innovation in the Nutrition Industry from Global Strategies, Public Relations to Meeting the Quality and Regulatory Demands of our industry.

Quality Assurance International Certified Organic

USDA Organic Certified

In addition to providing high quality ingredients and processes, our products are manufactured in a facility that is designed to reduce the environmental footprint of the production of our products:

Solar Powered Facility

Our manufacturer’s facility is powered by renewable solar power. Over 200 rooftop panels use active solar technologies in the form of photovoltaic (PV) panels, which capture sunlight and convert it into useable AC & DC electrical power for all the equipment.

LED Lighting

Our manufacturer’s facility utilizes LED lightning, which uses 40% less energy than conventional fluorescent lightning and are turned on by motion sensors ensuring energy is not wasted when not in use.

recycling

Recycling

Over the past 6 years, our manufacturer’s facility has increased their ability to recycle paper and plastic waste from 28% to over 90% to date and they continue to increase their recycling capacity.

Quality Control

Our vitamins and supplements are manufactured in a certified GMP facility that has been producing high quality dietary supplements for more than fifteen years. Our manufacture team includes food scientists and a dedicated research and development group. We also consult with doctors, chemists, a food scientist, a certified nutritionist, and a third party quality control laboratory.

Our manufacturing processes are monitored to ensure what you read on our label is what you are putting into your body.

Our Quality Control testing includes:

• Microbial Screening
• Active Component Potency Testing
• Finished Product Testing
• USP Tablet Disintegration
• Heavy Metal Testing
• Hardness
• Atp Screening
• Stability Studies

About the Founder

Simona Racek was born in Transylvania, Romania, but relocated to California in 2001. In her 16 years as a Californian, the soul of the state has penetrated deep into her life — a change that her family in Romania began to notice whenever she went back to visit. Over time, most of her conversations with her Romanian relatives began to revolve around the idea of a California lifestyle, specifically when it came to health, nutrition, and wellness choices. Simona soon realized that her family in Romania needed access to the same information and products available to her in California to ensure they could make healthy decisions and improve their lives. She Founded CaliAura with that goal in mind, fueled by a deep passion to share the California lifestyle with likeminded people, wherever they may be in the world. Simona studied international business at California State University, Los Angeles. In 2016 she received the Educational Award for Excellence in Export Development from The District Export Council of Southern California and Port of Los Angeles.